HORSES & TRUE
WEB DESIGN, DEVELOPMENT + BOOKING SYSTEM
Áshestar horse rental is a young company located at the farm Stóri-Ás in Borgarfjörður, Iceland. Áshestar is a small family company owned and run by Höskuldur Kolbeinsson and Ragnhildur Anna Ragnarsdóttir.
With Áshestar being a young company, our task was to form their online presence. The horse rental is located in the beautiful Icelandic nature, with the sight of mountains and rivers along the riding tour. The target group for this project was international tourists coming to Iceland. The mind-set for the project was true to nature, user experience, quick customer conversion and Icelandic aesthetics.
Áshestar´s main target group with this website is tourists, coming to Iceland to view the beautiful nature. Because of this, they wanted to optimize for themselves and make it easier for their customers to book horse-riding tours. A good solution to this request was an online booking system, where all the available times are online and the tourists can easily pick dates and pay online, without having the trouble of making international calls etc.
The rest of the website was styled to be easy and informative, show some interesting imagery, as well as give some references to surrounding tourist attractions.
Interested to see the actual website?